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● Independent Vendor & Buyer Advocacy  ·  Victoria

CASE STUDY

20 Birdrock Avenue, Mount Martha

Sold $140,000 Above Buyer Range in Just 4 Days | Mount Martha Success Story

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20 Birdrock Avenue, Mount Martha

20 Birdrock Avenue, Mount Martha

The Client’s Situation

Our client had recently purchased another property in Mount Eliza and needed to sell her home.

Like many sellers, Sandra was conscious of ensuring she didn’t undersell her property in a changing market. She had already engaged with two local agents for their opinions but was still uncertain about which direction to take and wanted confidence that the right strategy was being implemented to maximise her result.

That’s when she engaged our team to provide independent guidance and oversee the process from preparation through to sale.

After assessing the property and market conditions, we identified that presentation would be critical to creating strong buyer competition and driving a premium outcome.

We worked closely with Sandra to coordinate a complete pre-market preparation strategy with experienced and reputable trades through out established network.

Items included:

  • Property Staging
  • A full internal property clean
  • Internal and external window cleaning
  • External pressure washing
  • Rubbish removal
  • Replacement of the outdoor barbecue

We reinforced the importance of first impressions and ensured every element of the property was presented to the highest possible standard before launching to market.

Campaign Positioning

The property was strategically launched with a buyer enquiry range of $2,100,000 – $2,310,000.

Our pricing and campaign strategy was designed to generate strong early enquiry, create urgency among buyers, and establish competition quickly.

The Result

The response from the market was immediate.

Through careful agent selection, strategic campaign management, and strong negotiation guidance, the property sold in just 4 days on the market for $2,450,000 – achieving $140,000 above the top end of the advertised range.

The Outcome

By taking the time to prepare the property properly, engaging the right professionals, and implementing a clear strategic sales campaign, Sandra achieved complete confidence in the process and an exceptional sale result.

TESTIMONIAL

From the first phone call to the very enthusiastic and positive first meeting, Alyce was a pleasure to work with. Being able to place my property in their capable hands was both invaluable and liberating, making the whole process stress free.

Their guidance and professional knowledge were top notch and my faith in them was rewarded with an outstanding result.

I am pleased to say I would recommend their services very highly.

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