40 Casuarina Drive, Frankston South
Smarter Selling. Stronger Results. Smoother Moves. l Frankston South Success Story $1,160,000
Smarter Selling. Stronger Results. Smoother Moves. l Frankston South Success Story
For our vendors, the sale of 40 Casuarina Drive was about more than achieving the best possible price. It was about creating a clear pathway to their next home.
Their goal was to upsize to a larger family property in Mount Eliza, providing more space and the opportunity to move into the next chapter for their family.
With the sale and purchase closely connected, it was important that we developed a strategy that considered both sides of the move. From the outset, our focus was on achieving a strong result for 40 Casuarina Drive while carefully managing the timing of the sale to complement the purchase of their new Mount Eliza home.
Ready for Market
One of the real advantages of this campaign was that the vendors had already done an exceptional job preparing their home.
The property presented exceptionally well, meaning it was already in a position to go to market without the need for extensive preparation which allowed us to move straight into the marketing and launch phase, getting the property in front of buyers quickly and taking advantage of the market without unnecessary delays.
Our role was to ensure the presentation was showcased effectively through the marketing campaign and that the property was positioned to attract the right buyers from day one.
The Strategy
With the property ready to launch, the focus shifted to generating strong early buyer engagement and creating competition. The strategy was centred around attracting qualified buyers, understanding who was genuinely motivated, financially capable and ready to purchase.
As the campaign progressed, buyer interest translated into multiple competitive offers, giving us the opportunity to negotiate from a position of strength.
At the same time, we continued to keep the vendors’ broader objective in focus also, which was securing their next home in Mount Eliza and making sure the sale and purchase could work together.
Campaign Positioning
The property was launched with a buyer enquiry range of $1,030,000 – $1,130,000. The response from the market was strong.
We had a total of 35 qualified buyers through the home, 8 contracts were issued and we received multiple competitive offers.
The level of competition demonstrated the importance of getting the positioning, presentation and launch strategy right from the beginning.
With multiple buyers engaged, we were able to negotiate confidently and assess not just the price being offered, but the overall terms and conditions that best suited the vendors.
The Result
The property sold for $1,160,000 which was $30,000 over and above the top of the advertised range.
The result reflected the strength of the campaign, the property’s presentation and importantly, the competitive environment created amongst buyers.
Aligning the Sale with the Purchase
The strategy included what came next for our vendors.
Our vendors were simultaneously looking to purchase their larger family home in Mount Eliza, which meant the timing of their sale was incredibly important.
When you’re buying and selling at the same time, settlement dates can make a significant difference to how smoothly the entire process unfolds.
Our role was to work through the timing of both transactions and coordinate the sale settlement with the settlement of their new property, wherever possible.
This helped provide the vendors with greater certainty around their move and reduced the stress and uncertainty that can come with selling one home while purchasing another.
Testimonial – We had an exceptional experience working with Alyce. From start to finish, she went above and beyond in every aspect of the process. Not only did Alyce play a key role in successfully selling our property—working seamlessly alongside the real estate agent—but she also dedicated significant time and effort to sourcing our next home for my family. Her ability to manage both sides of the journey with such professionalism and attention to detail made what could have been a stressful process feel smooth and well controlled. Alyce’s communication was outstanding throughout. She kept us informed, provided honest and insightful advice, and always made us feel confident in the decisions we were making. Her knowledge of the market, strong negotiation skills, and genuine care for her clients really set her apart. We truly felt like she had our best interests at heart the entire time. Alyce is the definition of a true professional, and we wouldn’t hesitate to recommend her to anyone looking to buy or sell property. Thank you again, Alyce. We couldn’t have done it without you.
Testimonial 2 (other vendor) – Alyce has been incredible to work with for both the recent sale of our property and exploring the market for options to buy. She is extremely knowledgeable, professional and switched on so made the overwhelming process much simpler, she goes above and beyond for her clients and is a true advocate, I will use her for every future sale and purchase!
