40 Casuarina Drive, Frankston South
Smarter Selling. Stronger Results. Smoother Moves. l Frankston South Success Story $1,160,000
This property was originally held as an investment by the vendors, however changing economic conditions significantly impacted its performance. Rising interest rates combined with increasing holding costs meant the asset was no longer delivering the returns it once had, prompting the decision to sell.
At the time of sale, the property was tenanted, and maintaining the rental income throughout the campaign was a key priority. It was equally important to ensure minimal disruption for the tenants while still achieving a premium result.
Balancing Tenancy, Presentation and Sale Strategy
A core focus of the campaign was ensuring the property was presented in its best light whilst respecting the tenancy. We worked closely with the renters to coordinate access and ensure the home was always inspection-ready, with all inspections carefully managed to ensure as little disruption to the renters as possible.
The vendors’ ideal outcome was to attract an investor buyer who would value the existing tenancy and allow the renters to remain in place. This approach helped preserve rental continuity while opening the property to a strong pool of investor demand.
Strategic Guidance and Market Positioning
The vendors were guided through a considered agent selection process to ensure the right strategy was implemented from the outset. The focus was on achieving the highest possible price in the shortest reasonable timeframe, without compromising the tenancy arrangement.
A clear pricing strategy and buyer engagement plan was implemented, targeting both local and interstate investors actively seeking well-managed, tenanted assets.
Campaign Outcome
Exceptional Result in a Challenging Climate
The campaign delivered a standout result in a more challenging economic environment, achieving a premium sale price in just 8 days. Importantly, the successful buyer was an interstate investor who valued the existing tenancy, allowing the renters to remain in place and ensuring a seamless transition for all parties.
The outcome
This outcome highlights the importance of strategic positioning, strong communication with the renters, and targeted investor engagement in maximising results for investment property sales.
As vendor advocate for our investment property, Alyce exceeded our expectations. Combined with her knowledge of the area and experience with local real estate agents, she sought and chose the perfect agent.
Together they achieved an amazing sale price in as little as 8 days to market. Her enthusiasm and commitment to achieving the best outcome was only equalled by her exemplary communication, so nothing was left to chance or to second guess. The whole process was stress free and seamless.
We can’t thank Alyce enough for facilitating the sale…she’s a real gem.
