RealEstate help
● Independent Vendor & Buyer Advocacy  ·  Victoria

CASE STUDY

70 Watson Avenue, Dromana

Aligning Timing, Presentation and Strategy for a Premium Result | Dromana Success Story

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70 Watson Avenue, Dromana

70 Watson Avenue, Dromana

Our vendors were preparing for an exciting transition. 

Their plan was to move into their investment property, with the intention of extending and renovating it to create their long-term family home. 

However, there was an important logistical challenge to navigate. 

The investment property was currently tenanted, meaning the timing of their sale needed to align carefully with the renters’ vacate date. Achieving this would allow the vendors to transition smoothly without unnecessary disruption or a period of lost rental income. 

This is where strategic advocacy became critical. 

The Strategy

We worked closely with the vendors to map out a clear sale and settlement strategy.

A key part of our role was guiding them through the process of working with their property manager to ensure the correct notice to vacate period was issued to the tenants residing in their investment property.

This careful planning ensured the settlement timeline aligned with the renters vacating, allowing the vendors to move seamlessly into their next property while protecting their financial position and avoiding unnecessary rental income loss.

Preparing the Property for Market

Because the vendors were still living in the property throughout the sales campaign, presentation required thoughtful planning and practical guidance.

We worked alongside them to ensure the home presented at its absolute best, identifying strategic improvements that would maximise buyer appeal without unnecessary overspend.

This included:

  • Presentation guidance and campaign preparation support
  • Coordinating minor paint touch-ups
  • Ensuring the home was styled and maintained to market-ready standard throughout the campaign

Strategic Negotiation Support

Our role extended well beyond preparation and agent guidance.

We were actively involved throughout buyer negotiations, working closely with all parties to ensure every opportunity was maximised and the vendors’ interests remained protected.

Having experienced vendor advocacy support during negotiations helped create confidence, clarity, and leverage at a critical stage of the campaign.

Campaign Positioning

The property was launched via private sale with a buyer enquiry range of $790,000 – $850,000.

The Result

The property sold for $885,000 in just 12 days on market.

This result exceeded the top end of the advertised buyer enquiry range by $35,000, delivering an outstanding outcome for the vendors.

This is the value of having an experienced advocate managing every detail, ensuring the strategy is not only focused on achieving a premium price but also aligned with your broader property goals.

TESTIMONIAL

We recently sold our property with the help of Realestate Help and Alyce, and we couldn’t be happier with the experience and result. From start to finish, Alyce was professional, knowledgeable, honest and incredibly supportive throughout the entire process.

Her communication was excellent, always keeping us informed and making what can often be a stressful experience feel smooth and manageable. Alyce’s attention to detail, strategic advice and understanding of the market gave us complete confidence that we were in the best hands.

What stood out most was her genuine commitment to achieving the best possible outcome for us. Her professionalism, negotiation skills and dedication helped us secure an outstanding result for our property.
We would highly recommend Realestate Help and Alyce to anyone looking to sell their home with confidence, professionalism and care.

Thank you again for all your hard work and support!

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