40 Casuarina Drive, Frankston South
Smarter Selling. Stronger Results. Smoother Moves. l Frankston South Success Story $1,160,000
More Than a Sale — A Strategy for the Next Move | Langwarrin Success Story
For our vendor, selling 1 Julie Court was about much more than achieving a strong result.
The goal was to upsize into a larger family home in Mount Eliza, providing more space and the right environment for their family’s next chapter.
Rather than treating the sale and purchase as two separate transactions, our strategy was to look at the entire property journey and make sure the two transactions worked together.
A key priority was lining up the settlement of the sale with the settlement of their new Mount Eliza property, providing the vendor with greater certainty and helping create a smooth transition between homes.
The Strategy
From the outset, we established that the ultimate objective wasn’t simply to sell 1 Julie Court for the highest possible price. It was to achieve a strong sale result while creating the flexibility and certainty required for the vendor to purchase her next home.
Our strategy focused on:
This is an important part of our role as an advocate. We take the time to understand what our clients are trying to achieve next and make sure the sale strategy supports that outcome.
Presentation
The property required some preparation before it was ready to go to market. Our role was to help the vendor identify the areas that would make the greatest difference to the property’s presentation and then coordinate the work required to get it market ready.
This included painting throughout the interior, pressure washing the roof, facade and driveway, a thorough garden clean up and professional property staging prior to launching the campaign.
We assisted with coordinating the trades and managing the preparation process, helping ensure the work was completed efficiently and to the right standard without the vendors having to manage every detail themselves.
The objective wasn’t to overcapitalise on the property, but to make the right improvements that would maximise buyer appeal, create a strong first impression and position the home to achieve the best possible result in the current market.
Campaign Positioning
The property was launched with a buyer enquiry range of $700,000 – $770,000.
The campaign was designed to generate strong early interest and create competition amongst buyers. The result was a successful sale in just 8 days!
The strong level of buyer interest gave us the opportunity to negotiate from a position of strength and focus on both price and terms that best suited the vendors’ circumstances.
The Result
The property sold for $807,000, exceeding the top end of the advertised buyer enquiry range by $37,000.
The most important part of the result wasn’t simply the sale price.
It was making sure the sale enabled them to move forward with their next purchase in Mount Eliza.
The Importance of Settlement Alignment
When a client is selling one property to purchase another, the timing of settlements can be just as important as the sale price.
An excellent sale result can still create unnecessary stress if the settlement dates don’t work with the purchase of the next home.
Our role was to help coordinate the two transactions and work towards aligning the settlement of 1 Julie Court with the settlement of the vendors new Mount Eliza property.
This gave the vendor greater certainty around their move and helped minimise the risk of being left between properties or needing temporary accommodation.
That’s the difference between simply selling a property and strategically managing the next move.
Testimonial – Alyce was incredible throughout the sale of my home during a very emotional and challenging time. She took the time to explain the process, kept me informed of timelines, and made sure I felt supported every step of the way. She was efficient, proactive, and kept everything on track, always going above and beyond to make the experience as smooth as possible. I’m so grateful for her professionalism, kindness, and genuine care. I highly recommend Alyce to anyone looking for an exceptional service whether selling or buying their home 🙂
